ACKARADEJRUANGSRI P.
Department Ritsumeikan Asia Pacific University College of International Management Position Associate Professor |
|
Language | English |
Publication Date | 2017/04 |
Type | Research paper (Academic/Professional Journal) |
Peer Review | Peer reviewed |
Title | The Impact of Inertia as Mediator and Antecedent on Consumer Loyalty and Continuance Intention. |
Contribution Type | Joint Work |
Journal | International Journal of Customer Relationship Marketing and Management |
Journal Type | Another Country |
Volume, Issue, Page | 8(2),pp.1-20 |
Author and coauthor | Donald L. Amoroso & Ricardo A. Lim |