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ALCANTARA Lailani Laynesa
Department Ritsumeikan Asia Pacific University College of International Management Position Professor |
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| Language | English |
| Publication Date | 2018/05 |
| Type | Academic/Professional Meeting Proceedings |
| Title | Should emerging firms say it loud? The effect of foreign acquisitions on the perceived value of acquired local brands |
| Contribution Type | Joint Work |
| Journal | 2018 AMA Global Marketing SIG Conference Proceedings |
| Journal Type | Another Country |