ALCANTARA Lailani Laynesa
   Department   Ritsumeikan Asia Pacific University  College of International Management
   Position   Professor
Language English
Publication Date 2018/05
Type Academic/Professional Meeting Proceedings
Title Should emerging firms say it loud? The effect of foreign acquisitions on the perceived value of acquired local brands
Contribution Type Joint Work
Journal 2018 AMA Global Marketing SIG Conference Proceedings
Journal TypeAnother Country