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ALCANTARA Lailani Laynesa
Department Ritsumeikan Asia Pacific University College of International Management Position Professor |
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| 言語種別 | 英語 |
| 発行・発表の年月 | 2018/05 |
| 形態種別 | 会議プロシーディングズ |
| 標題 | Should emerging firms say it loud? The effect of foreign acquisitions on the perceived value of acquired local brands |
| 執筆形態 | 共著 |
| 掲載誌名 | 2018 AMA Global Marketing SIG Conference Proceedings |
| 掲載区分 | 国外 |