ALCANTARA Lailani Laynesa
   Department     College of International Management
   Position   Professor
Language English
Publication Date 2020/11
Type Research paper
Peer Review Peer reviewed
Title The interplay between country-of-origin image and perceived brand localness: An examination of local consumers’ response to brand acquisitions by emerging market firms
Contribution Type Corresponding
Journal Journal of Marketing Communications
Journal TypeAnother Country
Publisher Routledge