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ALCANTARA Lailani Laynesa
Department Ritsumeikan Asia Pacific University College of International Management Position Professor |
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| Language | English |
| Publication Date | 2020/11 |
| Type | Research paper |
| Peer Review | Peer reviewed |
| Title | The interplay between country-of-origin image and perceived brand localness: An examination of local consumers’ response to brand acquisitions by emerging market firms |
| Contribution Type | Corresponding |
| Journal | Journal of Marketing Communications |
| Journal Type | Another Country |
| Publisher | Routledge |