|
ALCANTARA Lailani Laynesa
Department Ritsumeikan Asia Pacific University College of International Management Position Professor |
|
| Language | English |
| Publication Date | 2016/01 |
| Type | Research paper |
| Peer Review | Peer reviewed |
| Title | Drivers of cross-national variation in advertising spending: A
longitudinal analysis of the effects of freedom and foreign direct investment |
| Contribution Type | Joint Work |
| Journal | Australasian Marketing Journal |
| Volume, Issue, Page | 24,pp.38-45 |
| DOI | 10.1016/j.ausmj.2015.12.006 |