ALCANTARA Lailani Laynesa
   Department   Ritsumeikan Asia Pacific University  College of International Management
   Position   Professor
Language English
Publication Date 2016/01
Type Research paper
Peer Review Peer reviewed
Title Drivers of cross-national variation in advertising spending: A
longitudinal analysis of the effects of freedom and foreign direct
Contribution Type Joint Work
Journal Australasian Marketing Journal
Volume, Issue, Page 24,pp.38-45
DOI 10.1016/j.ausmj.2015.12.006