CORTEZ Michael A.
   Department   Ritsumeikan Asia Pacific University  College of International Management
   Position   Professor
Language English
Publication Date 2014/09
Type Research paper (Academic/Professional Journal)
Peer Review Peer reviewed
Title Fast Fashion Quadrangle: An Analysis
Contribution Type First author
Journal Academy of Marketing Studies Journal
Volume, Issue, Page 18(1),pp.1-8
Author and coauthor Ms. Tu Thanh Nguyen, Ms. Van Anh Doan, Ms. Belinda Zagita Ng, Ms. Elaine Vegafria
Details We propose a quadrangle framework to understand fast fashion companies in an industry study. We categorized the unique strategic positions of Zara, Uniqlo, H&M and Gap.
ISSN 1095-6298