CORTEZ Michael A.
Department Ritsumeikan Asia Pacific University College of International Management Position Professor |
|
Language | English |
Publication Date | 2014/09 |
Type | Research paper (Academic/Professional Journal) |
Peer Review | Peer reviewed |
Title | Fast Fashion Quadrangle: An Analysis |
Contribution Type | First author |
Journal | Academy of Marketing Studies Journal |
Volume, Issue, Page | 18(1),pp.1-8 |
Author and coauthor | Ms. Tu Thanh Nguyen, Ms. Van Anh Doan, Ms. Belinda Zagita Ng, Ms. Elaine Vegafria |
Details | We propose a quadrangle framework to understand fast fashion companies in an industry study. We categorized the unique strategic positions of Zara, Uniqlo, H&M and Gap. |
ISSN | 1095-6298 |