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CORTEZ Michael A.
Department Ritsumeikan Asia Pacific University College of International Management Position Professor |
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| Language | English |
| Publication Date | 2014/09 |
| Type | Research paper (Academic/Professional Journal) |
| Peer Review | Peer reviewed |
| Title | Fast Fashion Quadrangle: An Analysis |
| Contribution Type | First author |
| Journal | Academy of Marketing Studies Journal |
| Volume, Issue, Page | 18(1),pp.1-8 |
| Author and coauthor | Ms. Tu Thanh Nguyen, Ms. Van Anh Doan, Ms. Belinda Zagita Ng, Ms. Elaine Vegafria |
| Details | We propose a quadrangle framework to understand fast fashion companies in an industry study. We categorized the unique strategic positions of Zara, Uniqlo, H&M and Gap. |
| ISSN | 1095-6298 |