CORTEZ Michael A.
Department Ritsumeikan Asia Pacific University College of International Management Position Professor
|Research paper (Academic/Professional Journal)
|Sustainability and Firm Performance: A Case Study of Japanese Electronics Companies
|Ritsumeikan International Affairs Journal
|Volume, Issue, Page
|Author and coauthor
|Prof. CUDIA, Cynthia P.
|Our findings point to risk minimization efforts of electronics companies in spite of declining profitability. Their sustainability performances are justified by the legitimacy granted to them as socially responsible that translates into improved revenue generation.