CORTEZ Michael A.
   Department   Ritsumeikan Asia Pacific University  College of International Management
   Position   Professor
Language English
Publication Date 2011/11
Type Research paper (Academic/Professional Journal)
Title Sustainability and Firm Performance: A Case Study of Japanese Electronics Companies
Contribution Type First author
Journal Ritsumeikan International Affairs Journal
Volume, Issue, Page 10(Nov. 2011),pp.321-339
Author and coauthor Prof. CUDIA, Cynthia P.
Details Our findings point to risk minimization efforts of electronics companies in spite of declining profitability. Their sustainability performances are justified by the legitimacy granted to them as socially responsible that translates into improved revenue generation.
ISSN 1348-1665