マキノ　エミ   MAKINO Emi   牧野 恵美    所属   立命館アジア太平洋大学  国際経営学部    職種   准教授
言語種別	英語
発行・発表の年月	2018/02
形態種別	会議プロシーディングズ
査読	査読あり
標題	The Increased Usage of the English Term “DMO” in a Japanese Context: An Analysis of Five Major National Newspapers
執筆形態	共著
掲載誌名	Proceedings for the Council for Australasian Tourism and Hospitality Education (CAUTHE) Conference 2018
掲載区分	国外
巻・号・頁	pp.672-677
著者・共著者	Hayato Nagai,Emi Makino,Sho Hayashida,Adam Doering,Yuji Yashima
概要	Over the past several decades, destination marketing and/or management organisations (DMOs) have contributed to destination development. Although their effectiveness is under debate, their role is still expected to continue in many countries, including Japan. In 2015, the Japanese government launched a program aimed at establishing leading DMOs to enhance the country's tourism. In the program, both the concept of DMO and the term 'DMO' were adopted in a Japanese context. Observations suggest that the term was not commonly used in Japan prior to this; however, quantitative evidence supporting these observations was limited. An analysis of newspaper articles published between January 2010 and June 2017 confirms that the term DMO is a new loanword used in a Japanese context. This study provides an example of how the concept of DMO is discussed and adopted in a contemporary society.