Department   Ritsumeikan Asia Pacific University  College of International Management
   Position   Associate Professor
Language English
Publication Date 2018/02
Type Academic/Professional Meeting Proceedings
Peer Review Peer reviewed
Title The Increased Usage of the English Term “DMO” in a Japanese Context: An Analysis of Five Major National Newspapers
Contribution Type Joint Work
Journal Proceedings for the Council for Australasian Tourism and Hospitality Education (CAUTHE) Conference 2018
Journal TypeAnother Country
Volume, Issue, Page pp.672-677
Author and coauthor Hayato Nagai,Emi Makino,Sho Hayashida,Adam Doering,Yuji Yashima
Details Over the past several decades, destination marketing and/or management organisations (DMOs) have contributed to destination development. Although their effectiveness is under debate, their role is still expected to continue in many countries, including Japan. In 2015, the Japanese government launched a program aimed at establishing leading DMOs to enhance the country's tourism. In the program, both the concept of DMO and the term 'DMO' were adopted in a Japanese context. Observations suggest that the term was not commonly used in Japan prior to this; however, quantitative evidence supporting these observations was limited. An analysis of newspaper articles published between January 2010 and June 2017 confirms that the term DMO is a new loanword used in a Japanese context. This study provides an example of how the concept of DMO is discussed and adopted in a contemporary society.