Department Ritsumeikan Asia Pacific University College of International Management Position Associate Professor
|Academic/Professional Meeting Proceedings
|The Increased Usage of the English Term “DMO” in a Japanese Context: An Analysis of Five Major National Newspapers
|Proceedings for the Council for Australasian Tourism and Hospitality Education (CAUTHE) Conference 2018
|Volume, Issue, Page
|Author and coauthor
|Hayato Nagai,Emi Makino,Sho Hayashida,Adam Doering,Yuji Yashima
|Over the past several decades, destination marketing and/or management organisations (DMOs) have contributed to destination development. Although their effectiveness is under debate, their role is still expected to continue in many countries, including Japan. In 2015, the Japanese government launched a program aimed at establishing leading DMOs to enhance the country's tourism. In the program, both the concept of DMO and the term 'DMO' were adopted in a Japanese context. Observations suggest that the term was not commonly used in Japan prior to this; however, quantitative evidence supporting these observations was limited. An analysis of newspaper articles published between January 2010 and June 2017 confirms that the term DMO is a new loanword used in a Japanese context. This study provides an example of how the concept of DMO is discussed and adopted in a contemporary society.