Department Ritsumeikan Asia Pacific University College of International Management Position Associate Professor
|Academic/Professional Meeting Proceedings
|Effectiveness of Entrepreneurship Education Program in a Large Class
|Academy of Management Annual Meeting Proceedings
|Academy of Management
|Author and coauthor
|Katsufumi Matsui, Takaaki Umada, Taketo Sugawara, Emi Makino, Lui Yoshida, Kayoko Kurita and Katsuya Hasegawa
|This study investigates the effectiveness of an entrepreneurship education program in a large classroom setting at a research university. Entrepreneurship education is typically delivered through experiential, action-based approaches in small class formats that are not easily scalable. A unique aspect of this study is that the credit-bearing course examined was conducted in a large lecture hall setting with several hundred students from diverse academic disciplines. Our quasi-experiment using difference-in-differences (DID) analysis evaluated the program’s effectiveness. Outcomes were compared to those of a control group of students who had not taken the course. The program significantly deepened students' understanding of causation and effectuation logic, which are important elements of entrepreneurship. This paper’s salient contribution is its demonstration that properly designed entrepreneurship education can be provided efficiently to large classes with minimum resources.