マキノ　エミ   MAKINO Emi   牧野 恵美    所属   立命館アジア太平洋大学  国際経営学部    職種   准教授
言語種別	日本語
発行・発表の年月	2019
形態種別	学術論文
査読	査読あり
標題	日本における「DMO」という用語の使用に関する研究
執筆形態	共著
掲載誌名	日本国際観光学会論文集
掲載区分	国内
出版社・発行元	日本国際観光学会
巻・号・頁	26(0),41-50頁
著者・共著者	永井 隼人, 牧野 恵美, 柏木 翔, ドーリング アダム, 八島 雄士
概要	Destination management (or marketing) organizations (DMOs) have a long history, especially in the West. In Japan, however, anecdotal observation suggests that the term DMO was not part of the vocabulary of tourism practitioners or policy makers until the Japanese government adopted the concept in 2015 as a cornerstone of its new tourism policy. Since supporting evidence for this claim is limited, we quantify how the term DMO has proliferated in Japan through a content analysis of major Japanese newspapers, a common approach for studying the diffusion of novel concepts. Empirical results confirmed that the term began commonly appearing in newspaper articles in 2015. Coverage of Japanese DMOs has steadily increased since then, with the term DMO appearing prominently in the headlines quite frequently. The study demonstrates how a Western concept in tourism gains currency in contemporary Japan via the popular press. Future research agendas for this recent phenomena are also discussed.
DOI	10.24526/jafit.26.0_41
NAID	130007794930