Department Ritsumeikan Asia Pacific University College of International Management Position Professor
|Research paper (Academic/Professional Journal)
|The Roles of Perceived Internal and External Benefits and Costs in Innovation Co-Creation: Lessons from Japan
|Asia Pacific Journal of Tourism Research
|Volume, Issue, Page
|Author and coauthor
|Lee. J., & Tussyadiah, I. P.
|The purpose of this study is to examine the factors that motivate tourists to engage in collaborative efforts with tourist destinations for the co-creation of innovative tourism products. Targeting tourists who have visited Tokyo for tourism purpose, the study verifies the antecedents of tourists’ intention to co-create, which include perceived benefits, perceived costs, subjective norms, and ability to co-create tourism innovation.