LEE Geunhee
   Department   Ritsumeikan Asia Pacific University  College of International Management
   Position   Professor
Language English
Publication Date 2016/03
Type Research paper (Academic/Professional Journal)
Peer Review Peer reviewed
Title The Integration-Oriented Product Development Management in Japan - An Application of Product-Customer Matrix to KAO -
Contribution Type Joint Work
Journal Ritsumeikan Journal of Asia Pacific Studies
Volume, Issue, Page 34,pp.154-169