OZAWA Tomoyuki
   Department   Ritsumeikan Asia Pacific University  College of International Management
   Position   Associate Professor
Language Japanese
Publication Date 2022/09/15
Type Research paper (Academic/Professional Journal)
Peer Review Peer reviewed
Title Significance and challenges of B Corp certification in Japan: A hypothetical model of the B Corp certification process by qualitative research
Contribution Type Joint Work
Journal Venture Review(J-Stage)
Journal TypeJapan
Publisher The Japan Academic Society for Ventures and Entrepreneurs (J-Stage)
Volume, Issue, Page 40,pp.97-111
Total page number 15
Author and coauthor Kanichiro Suzuki, Tomoyuki Ozawa, Seiichiro Owada
Details We interviewed six Japanese companies that have acquired B Corp, an international ESG certification for small and medium-sized enterprises (SMEs) and asked them to describe their experiences with B Corp certification. We then conducted a qualitative study of the results of these interviews to develop a model of corporate management activities toward certification. Specifically, we used a grounded theory approach to analyze the motivations and results of B Corp acquisition, as well as the evaluation of its effects and burdens on management, etc. We believe that this study provides a rare and original insight into the B Corp certification process in Japan by presenting an exploratory hypothetical model from a corporate management perspective.
Keywords: ESG, B Corp, Social Benefit, Qualitative Study, Grounded Theory Approach (GTA)
DOI https://doi.org/10.24717/jasve.40.0_97
ISSN 18834949