オザワ トモユキ   OZAWA Tomoyuki   小澤 朋之    所属   立命館アジア太平洋大学  国際経営学部    職種   准教授
言語種別	英語
発行・発表の年月	2023/02/28
形態種別	論文（学術誌・プロフェショナル誌）
査読	査読あり
標題	The Possible Application to Japanese Mobile Apps of Success Factors of Gojek, an Indonesian Ride-sharing Company
執筆形態	コレスポンディング
掲載誌名	Journal of the Kansai Association for Venture and Entrepreneur Studies (J-Stage)
掲載区分	国内
出版社・発行元	The Kansai Association for Venture and Entrepreneur Studies (J-Stage)
巻・号・頁	15,pp.23-34
担当区分	責任著者
国際共著	国際共著
著者・共著者	Celine Agatha, Tomoyuki Ozawa
概要	This paper introduces Gojek, one of the largest startup firms in Indonesia that handles the latest update of its business ecosystem starting from motorcycle taxis transportation with a mobile app. The objectives of this paper are to identify Gojek's success factors in Indonesia, to see what kinds of mobile apps are served by Japanese companies to give services similar to Gojek, and to consider the opportunities and challenges of the possible application of Gojek's strategy in Japan. Though it is difficult for Japanese companies to directly apply all of Gojek’s strategy under current situation, we analyzed the success factors in the strategy and categorized and sorted out the parts that can be introduced in the short term and the long term in Japan, which is the contribution of this research.
DOI	https://doi.org/10.24801/kansaiv.15.0_23