OZAWA Tomoyuki
   Department   Ritsumeikan Asia Pacific University  College of International Management
   Position   Associate Professor
Language English
Publication Date 2023/02/28
Type Research paper (Academic/Professional Journal)
Peer Review Peer reviewed
Title The Possible Application to Japanese Mobile Apps of Success Factors of Gojek, an Indonesian Ride-sharing Company
Contribution Type Corresponding
Journal Journal of the Kansai Association for Venture and Entrepreneur Studies (J-Stage)
Journal TypeJapan
Publisher The Kansai Association for Venture and Entrepreneur Studies (J-Stage)
Volume, Issue, Page 15,pp.23-34
Authorship Corresponding author
International coauthorship International coauthorship
Author and coauthor Celine Agatha, Tomoyuki Ozawa
Details This paper introduces Gojek, one of the largest startup firms in Indonesia that handles the latest update of its business ecosystem starting from motorcycle taxis transportation with a mobile app. The objectives of this paper are to identify Gojek's success factors in Indonesia, to see what kinds of mobile apps are served by Japanese companies to give services similar to Gojek, and to consider the opportunities and challenges of the possible application of Gojek's strategy in Japan. Though it is difficult for Japanese companies to directly apply all of Gojek’s strategy under current situation, we analyzed the success factors in the strategy and categorized and sorted out the parts that can be introduced in the short term and the long term in Japan, which is the contribution of this research.
DOI https://doi.org/10.24801/kansaiv.15.0_23