NATSUDA Kaoru
   Department     College of International Management
   Position   Professor
Language English
Publication Date 2012/09
Type Research paper (Academic/Professional Journal)
Peer Review Peer reviewed
Title One Village One Product - Rural Development Strategy in Asia: The Case of OTOP in Thailand
Contribution Type First author
Journal Canadian Journal of Development Studies /Revue canadienne d'études du développement (Routledge)
Journal TypeAnother Country
Volume, Issue, Page 33(3),pp.369-385
Author and coauthor IGUSA Kunio, WIBOONPONGSE Aree, and THOBURN John
Details This paper investigates the development of the One Tambon, One Product (OTOP) programme in Thailand, based on the earlier experience of the One Village, One Product (OVOP) movement in Japan. Conceived in Japan as a policy to reverse rural depopulation, in Thailand it has become more focussed on poverty alleviation. We show the OTOP programme to have been providing communities with the chance to market local output and to create employment opportunities. The paper includes a short sample survey of Chiang Mai province’s OTOP, and an enterprise case study.
DOI 10.1080/02255189.2012.715082