ナツダ カオル   NATSUDA Kaoru
  夏田 郁
   所属   立命館アジア太平洋大学  国際経営学部
   職種   教授
言語種別 英語
発行・発表の年月 2021/04
形態種別 学術論文
査読 査読あり
標題 Magyar Suzuki Corporation and the Hungarian Automotive Industry
執筆形態 第一著書
掲載誌名 Acta Oeconomica (the Hungarian Academy of Sciences)
掲載区分国外
出版社・発行元 the Hungarian Academy of Sciences
巻・号・頁 forthcoming
著者・共著者 Natsuda, Kaoru, Sass, Magdolna and Csonka, Laszlo
概要 This study examines the role of Magyar Suzuki in the Hungarian automotive industry. It is the oldest foreign vehicle manufacturer and a symbol of modernisation in the post-communist era in Hungary. Due to the EU’s local content rule, Magyar Suzuki, in comparison with its counterparts in the region, has established a locally embedded supply chain network. Magyar Suzuki has facilitated process and product upgrading of local suppliers in Hungary. Nevertheless, functional upgrading is relatively limited due to automotive MNCs’ recognition of Hungary as a low-cost production location, a low level of R&D operation, and the small domestic market in Hungary.