ナカタ ユキヒコ   NAKATA Yukihiko
  中田 行彦
   所属   立命館アジア太平洋大学  国際経営学部
   職種   客員教授
言語種別 英語
発行・発表の年月 2016/06
形態種別 論文(学術誌・プロフェショナル誌)
査読 査読あり
標題 “Emerging “Crowdinnovation”: Crowd Community Enhanced Innovation through Information Technology”
執筆形態 単著
掲載誌名 Journal of Technologies and Human Usability
概要 Information technology (IT) enables the dissolution of firm boundaries to connect thousands of people in a “crowd” beyond the firm boundaries. This study advances the former research as a superordinate innovation model using comprehensive approach. I propose the superordinate innovation model, which is crowd-centered innovation using IT, called “crowdinnovation” to promote the innovation. I defined “crowdinnovation”, whereby “innovation resources” can be obtained via a “crowd service” to create and accelerate innovation. The crowd services include social media, crowdfunding, crowdsourcing, and crowdstorming and so on. The innovation resources include information, funding, customers, human resources, knowledge, and ideas. This umbrella concept enables innovation to promote as the concept-driven business model. I found the global “long tail” effect of “crowd service.” It remains for companies to accept the challenge of how to use crowdinnovation.
Note: This paper has accepted and waiting to publish.