BEISE-ZEE Marian
   Department     College of International Management
   Position   Professor
Language English
Publication Date 2014/04
Type Research paper (Academic/Professional Journal)
Peer Review Peer reviewed
Title Customer Preference for Decision Authority in Credence Services: The Moderating Effects of Source Credibility and Persuasion Knowledge
Contribution Type Corresponding
Journal Managing Service Quality
Volume, Issue, Page 24(3),pp.274-299
DOI 10.1108/MSQ-03-2013-0033