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BEISE-ZEE Marian
Department Ritsumeikan Asia Pacific University College of International Management Position Professor |
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| Language | English |
| Publication Date | 2014/04 |
| Type | Research paper (Academic/Professional Journal) |
| Peer Review | Peer reviewed |
| Title | Customer Preference for Decision Authority in Credence Services: The Moderating Effects of Source Credibility and Persuasion Knowledge |
| Contribution Type | Corresponding |
| Journal | Managing Service Quality |
| Volume, Issue, Page | 24(3),pp.274-299 |
| DOI | 10.1108/MSQ-03-2013-0033 |