BEISE-ZEE Marian
   Department     College of International Management
   Position   Professor
Language English
Publication Date 2011/01
Type Research paper (Academic/Professional Journal)
Peer Review Peer reviewed
Title Corporate Social Responsibility or Cause Related Marketing? The Role of Cause Specificity of CSR
Contribution Type Joint Work
Journal Journal of Consumer Marketing
Volume, Issue, Page 28(1),pp.27-39
Author and coauthor Sheik, Sana ur Rehman
DOI 10.1108/07363761111101921