BEISE-ZEE Marian    Department   Ritsumeikan Asia Pacific University  College of International Management    Position   Professor
Language	English
Publication Date	2011/01
Type	Research paper (Academic/Professional Journal)
Peer Review	Peer reviewed
Title	Corporate Social Responsibility or Cause Related Marketing? The Role of Cause Specificity of CSR
Contribution Type	Joint Work
Journal	Journal of Consumer Marketing
Volume, Issue, Page	28(1),pp.27-39
Author and coauthor	Sheik, Sana ur Rehman
DOI	10.1108/07363761111101921