|
BEISE-ZEE Marian
Department Ritsumeikan Asia Pacific University College of International Management Position Professor |
|
| Language | English |
| Publication Date | 2016/12 |
| Type | Research paper (Academic/Professional Journal) |
| Peer Review | Peer reviewed |
| Title | Vertical Brand Extension at Vinamilk Vietnam |
| Contribution Type | Joint Work |
| Journal | Asian Case Research Journal |
| Volume, Issue, Page | 20(2),pp.331-350 |
| DOI | 10.1142/S0218927516500127 |