BEISE-ZEE Marian
   Department   Ritsumeikan Asia Pacific University  College of International Management
   Position   Professor
Language English
Publication Date 2016/12
Type Research paper (Academic/Professional Journal)
Peer Review Peer reviewed
Title Vertical Brand Extension at Vinamilk Vietnam
Contribution Type Joint Work
Journal Asian Case Research Journal
Volume, Issue, Page 20(2),pp.331-350
DOI 10.1142/S0218927516500127