BEISE-ZEE Marian
Department Ritsumeikan Asia Pacific University College of International Management Position Professor |
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Language | English |
Publication Date | 2016/12 |
Type | Research paper (Academic/Professional Journal) |
Peer Review | Peer reviewed |
Title | Vertical Brand Extension at Vinamilk Vietnam |
Contribution Type | Joint Work |
Journal | Asian Case Research Journal |
Volume, Issue, Page | 20(2),pp.331-350 |
DOI | 10.1142/S0218927516500127 |