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BEISE-ZEE Marian
Department Ritsumeikan Asia Pacific University College of International Management Position Professor |
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| Language | English |
| Publication Date | 2021/04 |
| Type | 論文（学術誌・プロフェショナル誌） |
| 査読 | 査読あり |
| 標題 | Rebranding a Corporate Spin-off: Can a New Local Brand Name Inherit Global Brand Reputation? |
| 執筆形態 | 筆頭著者 |
| 掲載誌名 | Journal of Brand Strategy |
| 掲載区分 | 国外 |
| 巻・号・頁 | 10(1) |
| 著者・共著者 | Beise-Zee, Rian and Wäfler, Beat |