Department   Ritsumeikan Asia Pacific University  College of International Management
   Position   Professor
Language English
Publication Date 2021/04
Type Research paper (Academic/Professional Journal)
Peer Review Peer reviewed
Title Rebranding a Corporate Spin-off: Can a New Local Brand Name Inherit Global Brand Reputation?
Contribution Type First author
Journal Journal of Brand Strategy
Journal TypeAnother Country
Volume, Issue, Page 10(1)
Author and coauthor Beise-Zee, Rian and Wäfler, Beat