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BEISE-ZEE Marian
Department Ritsumeikan Asia Pacific University College of International Management Position Professor |
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| Language | English |
| Publication Date | 2021/04 |
| Type | Research paper (Academic/Professional Journal) |
| Peer Review | Peer reviewed |
| Title | Rebranding a Corporate Spin-off: Can a New Local Brand Name Inherit Global Brand Reputation? |
| Contribution Type | First author |
| Journal | Journal of Brand Strategy |
| Journal Type | Another Country |
| Volume, Issue, Page | 10(1) |
| Author and coauthor | Beise-Zee, Rian and Wäfler, Beat |