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BEISE-ZEE Marian
Department Ritsumeikan Asia Pacific University College of International Management Position Professor |
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| Language | English |
| Publication Date | 2022/03 |
| Type | Research paper (Academic/Professional Journal) |
| Peer Review | Peer reviewed |
| Title | Brand Equity Retention after Rebranding: A resource-based approach |
| Contribution Type | Single Work |
| Journal | Journal of Brand Management |
| Journal Type | Another Country |
| Publisher | Springer |
| Volume, Issue, Page | 29(2),pp.208-224 |
| URL for researchmap | https://link.springer.com/article/10.1057/s41262-021-00263-5 |