Department   Ritsumeikan Asia Pacific University  College of International Management
   Position   Professor
Language English
Publication Date 2022/03
Type Research paper (Academic/Professional Journal)
Peer Review Peer reviewed
Title Brand Equity Retention after Rebranding: A resource-based approach
Contribution Type Single Work
Journal Journal of Brand Management
Journal TypeAnother Country
Publisher Springer
Volume, Issue, Page 29(2),pp.208-224
URL for researchmap