BEISE-ZEE Marian    Department   Ritsumeikan Asia Pacific University  College of International Management    Position   Professor
Language	English
Publication Date	2015/10
Type	Research paper (Academic/Professional Journal)
Peer Review	Peer reviewed
Title	The Effects of Word-of-Mouth Incentivization on Consumer Brand Attitude
Contribution Type	Corresponding
Journal	Journal of Product & Brand Management
Volume, Issue, Page	24(7),pp.720-735
Author and coauthor	Pongjit, C.
DOI	10.1108/JPBM-11-2014-0752