BEISE-ZEE Marian
   Department     College of International Management
   Position   Professor
Language English
Publication Date 2015/10
Type Research paper (Academic/Professional Journal)
Peer Review Peer reviewed
Title The Effects of Word-of-Mouth Incentivization on Consumer Brand Attitude
Contribution Type Corresponding
Journal Journal of Product & Brand Management
Volume, Issue, Page 24(7),pp.720-735
Author and coauthor Pongjit, C.
DOI 10.1108/JPBM-11-2014-0752