BEISE-ZEE Marian
Department Ritsumeikan Asia Pacific University College of International Management Position Professor |
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Language | English |
Publication Date | 2015/03 |
Type | Research paper (Academic/Professional Journal) |
Peer Review | Peer reviewed |
Title | How to Go Green: Unraveling Green Preferences of Consumers |
Contribution Type | Joint Work |
Journal | Asia-Pacific Journal of Business Administration |
Volume, Issue, Page | 7(1),pp.56-72 |
Author and coauthor | Sony, A., Ferguson, D., Beise-Zee, R. |
DOI | 10.1108/APJBA-06-2013-0067 |