BEISE-ZEE Marian
   Department     College of International Management
   Position   Professor
Language English
Publication Date 2015/03
Type Research paper (Academic/Professional Journal)
Peer Review Peer reviewed
Title How to Go Green: Unraveling Green Preferences of Consumers
Contribution Type Joint Work
Journal Asia-Pacific Journal of Business Administration
Volume, Issue, Page 7(1),pp.56-72
Author and coauthor Sony, A., Ferguson, D., Beise-Zee, R.
DOI 10.1108/APJBA-06-2013-0067