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CHEN Shu-Ching
Department Ritsumeikan Asia Pacific University College of International Management Position Professor |
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| Language | English |
| Publication Date | 2016 |
| Type | Book(Chapter) |
| Peer Review | Peer reviewed |
| Title | Customer Loyalty in the Auction E-service |
| Contribution Type | Single Work |
| Journal | Encyclopedia of E-Commerce Development, Implementation, and Management |
| Journal Type | Another Country |
| Publisher | IGI |
| Volume, Issue, Page | pp.1563-1571 |
| Details | Online auctions have become popularized among consumers and present a new research domain of online consumer behaviour. This article aims to provide insights into customer loyalty in the auction e-service from the aspect of some influential factors in the relation between customer satisfaction and loyalty. |
| DOI | 10.4018/978-1-4666-9787-4.ch110 |
| ISBN | 9781466697874 |