|
チェン シューチン
CHEN Shu-Ching 所属 立命館アジア太平洋大学 国際経営学部 職種 教授 |
|
| 言語種別 | 英語 |
| 発行・発表の年月 | 2015 |
| 形態種別 | 学術論文 |
| 査読 | 査読あり |
| 標題 | The relative contribution of love and trust toward customer loyalty |
| 執筆形態 | 筆頭著者 |
| 掲載誌名 | Australasian Marketing Journal |
| 掲載区分 | 国外 |
| 出版社・発行元 | Elsevier |
| 巻・号・頁 | 23(1),pp.13-18 |
| 担当区分 | 筆頭著者,責任著者 |
| 国際共著 | 国際共著 |
| 著者・共著者 | P. G. Quester |
| 概要 | This study examines the respective role of two constructs, love and trust, as drivers of customer loyalty
in a business-to-consumer service context. This study contributes to our understanding of consumers’ unspoken needs or wants for love and confirms their need for trust in service encounters, helping frontline employees and managers to perform better in their efforts to generate and maintain customer loyalty. |
| DOI | 10.1016/j.ausmj.2014.12.003 |