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CHEN Shu-Ching
Department Ritsumeikan Asia Pacific University College of International Management Position Professor |
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| Language | English |
| Publication Date | 2015 |
| Type | Research paper |
| Peer Review | Peer reviewed |
| Title | The relative contribution of love and trust toward customer loyalty |
| Contribution Type | First author |
| Journal | Australasian Marketing Journal |
| Journal Type | Another Country |
| Volume, Issue, Page | 23(1),pp.13-18 |
| DOI | 10.1016/j.ausmj.2014.12.003 |