CHEN Shu-Ching
   Department   Ritsumeikan Asia Pacific University  College of International Management
   Position   Professor
Language English
Publication Date 2015
Type Research paper
Peer Review Peer reviewed
Title The relative contribution of love and trust toward customer loyalty
Contribution Type First author
Journal Australasian Marketing Journal
Journal TypeAnother Country
Volume, Issue, Page 23(1),pp.13-18
DOI 10.1016/j.ausmj.2014.12.003