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CHEN Shu-Ching
Department Ritsumeikan Asia Pacific University College of International Management Position Professor |
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| Language | English |
| Publication Date | 2014 |
| Type | Academic/Professional Meeting Proceedings |
| Peer Review | Peer reviewed |
| Title | The Relative Contribution of Love and Trust toward Customer Loyalty |
| Contribution Type | Single Work |
| Journal | Proceedings of Annual Conference (full paper), Academy of Marketing Science (AMS) |