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CHEN Shu-Ching
Department Ritsumeikan Asia Pacific University College of International Management Position Professor |
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| Language | English |
| Publication Date | 2011 |
| Type | Academic/Professional Meeting Proceedings |
| Peer Review | Peer reviewed |
| Title | Subtext and Play-text in a Hairdresser Online Discussion Forum |
| Contribution Type | Joint Work |
| Journal | Proceedings of 25th Annual Australian and New Zealand Academy of Management (ANZAM) Conference |
| Author and coauthor | Fachira, I. and Sayers, J. |
| Details | This study explores the subtext and play-text in a hairdresser online discussion forum. Insights from this study suggest the conditions of using subtext or play-text in developing a marketing strategy. |