CHEN Shu-Ching
   Department   Ritsumeikan Asia Pacific University  College of International Management
   Position   Professor
Language English
Publication Date 2009
Type Academic/Professional Meeting Proceedings
Peer Review Peer reviewed
Title The Efficacy of the Predictions for Customer Retention in an Interactive Relationship
Contribution Type First author
Journal Proceedings of Annual Conference, Australian and New Zealand Marketing Academy (ANZMAC)
Author and coauthor Mavondo, F.T.