CHEN Shu-Ching
Department Ritsumeikan Asia Pacific University College of International Management Position Professor |
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Language | English |
Publication Date | 2009 |
Type | Academic/Professional Meeting Proceedings |
Peer Review | Peer reviewed |
Title | The Efficacy of the Predictions for Customer Retention in an Interactive Relationship |
Contribution Type | First author |
Journal | Proceedings of Annual Conference, Australian and New Zealand Marketing Academy (ANZMAC) |
Author and coauthor | Mavondo, F.T. |