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CHEN Shu-Ching
Department Ritsumeikan Asia Pacific University College of International Management Position Professor |
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| Language | English |
| Publication Date | 2009 |
| Type | Research paper |
| Peer Review | Peer reviewed |
| Title | A Value-based Perspective of Market Orientation and Customer Service |
| Contribution Type | First author |
| Journal | Journal of Retailing and Consumer Services |
| Journal Type | Another Country |
| Publisher | Elsevier |
| Volume, Issue, Page | 16(3),pp.197-206 |
| Authorship | Lead author,Corresponding author |
| International coauthorship | International coauthorship |
| Author and coauthor | P.G, Quester. |
| Details | This study aimed to build a model of business performance based on customer value-defined market orientation. The results provide empirical evidence of the effects of a customer value-based market orientation on business performance, measured in terms of customer retention. In addition, this study identified three drivers of employees’ effort to implement market orientation from a value perspective. |
| DOI | 10.1016/j.jretconser.2008.11.015 |
| ISSN | 0969-6989 |