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CHEN Shu-Ching
Department Ritsumeikan Asia Pacific University College of International Management Position Professor |
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| Language | English |
| Publication Date | 2008 |
| Type | Academic/Professional Meeting Proceedings |
| Peer Review | Peer reviewed |
| Title | A Comparison of Uni- and Multi- Loyal Customers in Store Choice: The Antecedents and Performance Consequences |
| Contribution Type | Joint Work |
| Journal | Proceedings of Annual Conference, Australian and New Zealand Marketing Academy (ANZMAC) |
| Author and coauthor | Cao, Z.P. |