CHEN Shu-Ching
   Department   Ritsumeikan Asia Pacific University  College of International Management
   Position   Professor
Language English
Publication Date 2008
Type Academic/Professional Meeting Proceedings
Peer Review Peer reviewed
Title A Comparison of Uni- and Multi- Loyal Customers in Store Choice: The Antecedents and Performance Consequences
Contribution Type Joint Work
Journal Proceedings of Annual Conference, Australian and New Zealand Marketing Academy (ANZMAC)
Author and coauthor Cao, Z.P.