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CHEN Shu-Ching
Department Ritsumeikan Asia Pacific University College of International Management Position Professor |
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| Language | English |
| Publication Date | 2008 |
| Type | Academic/Professional Meeting Proceedings |
| Peer Review | Peer reviewed |
| Title | Managing Customer Service from a Value-based Perspective of Market Orientation |
| Contribution Type | First author |
| Journal | Proceedings of Annual Global Marketing Conference (full paper), Korean Academy of Marketing Science |
| Author and coauthor | Quester, P. |