CHEN Shu-Ching
   Department   Ritsumeikan Asia Pacific University  College of International Management
   Position   Professor
Language English
Publication Date 2008
Type Academic/Professional Meeting Proceedings
Peer Review Peer reviewed
Title Managing Customer Service from a Value-based Perspective of Market Orientation
Contribution Type First author
Journal Proceedings of Annual Global Marketing Conference (full paper), Korean Academy of Marketing Science
Author and coauthor Quester, P.