CHEN Shu-Ching
Department Ritsumeikan Asia Pacific University College of International Management Position Professor |
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Language | English |
Publication Date | 2008 |
Type | Academic/Professional Meeting Proceedings |
Peer Review | Peer reviewed |
Title | Managing Customer Service from a Value-based Perspective of Market Orientation |
Contribution Type | First author |
Journal | Proceedings of Annual Global Marketing Conference (full paper), Korean Academy of Marketing Science |
Author and coauthor | Quester, P. |