CHEN Shu-Ching
Department Ritsumeikan Asia Pacific University College of International Management Position Professor |
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Language | English |
Publication Date | 2008 |
Type | Research paper |
Peer Review | Peer reviewed |
Title | Effects of Guanxi Investment on Customer Loyalty in the Chinese Market: An Empirical Study |
Contribution Type | Joint Work |
Journal | Frontiers of Business Research in China |
Volume, Issue, Page | 2(1),pp.95-115 |
Author and coauthor | Tang, X.F. and Zhou, T.J. |
Details | http://link.springer.com/journal/11782 |
ISSN | 1673-7326 |