|
CHEN Shu-Ching
Department Ritsumeikan Asia Pacific University College of International Management Position Professor |
|
| Language | English |
| Publication Date | 2008 |
| Type | Research paper |
| Peer Review | Peer reviewed |
| Title | Effects of Guanxi Investment on Customer Loyalty in the Chinese Market: An Empirical Study |
| Contribution Type | Joint Work |
| Journal | Frontiers of Business Research in China |
| Volume, Issue, Page | 2(1),pp.95-115 |
| Author and coauthor | Tang, X.F. and Zhou, T.J. |
| Details | http://link.springer.com/journal/11782 |
| ISSN | 1673-7326 |