CHEN Shu-Ching
Department Ritsumeikan Asia Pacific University College of International Management Position Professor |
|
Language | English |
Publication Date | 2016 |
Type | Book(Chapter) |
Title | The Role of Competition in the Service Encounter: The Loyal Consumer Perspective, In: Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era, (Eds.) Obal, Michael W., Krey, Nina, Bushardt, Christian |
Contribution Type | Single Work |
Journal Type | Another Country |
Publisher | Springer |
ISSN | 978-3-319-11814-7 |