CHEN Shu-Ching
   Department   Ritsumeikan Asia Pacific University  College of International Management
   Position   Professor
Language English
Publication Date 2016
Type Book(Chapter)
Title The Role of Competition in the Service Encounter: The Loyal Consumer Perspective, In: Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era, (Eds.) Obal, Michael W., Krey, Nina, Bushardt, Christian
Contribution Type Single Work
Journal TypeAnother Country
Publisher Springer
ISSN 978-3-319-11814-7