CHEN Shu-Ching
   Department   Ritsumeikan Asia Pacific University  College of International Management
   Position   Professor
Language English
Publication Date 2006
Type Research paper
Peer Review Peer reviewed
Title An Empirical Study on the Effects of Win-back Strategy on Company Performances in China Market
Contribution Type Joint Work
Journal International Journal of Business and Management
Volume, Issue, Page 1(5),pp.68-74
Author and coauthor Tang, X.F.