CHEN Shu-Ching
Department Ritsumeikan Asia Pacific University College of International Management Position Professor |
|
Language | English |
Publication Date | 2006 |
Type | Research paper |
Peer Review | Peer reviewed |
Title | Modelling Store Loyalty: Perceived Value in Market Orientation Practice |
Contribution Type | First author |
Journal | Journal of Services Marketing |
Journal Type | Another Country |
Volume, Issue, Page | 20(3),pp.188-198 |
Author and coauthor | Quester, P. |
DOI | 10.1108/08876040610665643 |