CHEN Shu-Ching
   Department   Ritsumeikan Asia Pacific University  College of International Management
   Position   Professor
Language English
Publication Date 2006
Type Research paper
Peer Review Peer reviewed
Title Modelling Store Loyalty: Perceived Value in Market Orientation Practice
Contribution Type First author
Journal Journal of Services Marketing
Journal TypeAnother Country
Volume, Issue, Page 20(3),pp.188-198
Author and coauthor Quester, P.
DOI 10.1108/08876040610665643