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CHEN Shu-Ching
Department Ritsumeikan Asia Pacific University College of International Management Position Professor |
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| Language | English |
| Publication Date | 2006 |
| Type | Research paper |
| Peer Review | Peer reviewed |
| Title | Modelling Store Loyalty: Perceived Value in Market Orientation Practice |
| Contribution Type | First author |
| Journal | Journal of Services Marketing |
| Journal Type | Another Country |
| Volume, Issue, Page | 20(3),pp.188-198 |
| Author and coauthor | Quester, P. |
| DOI | 10.1108/08876040610665643 |