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CHEN Shu-Ching
Department Ritsumeikan Asia Pacific University College of International Management Position Professor |
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| Language | English |
| Publication Date | 2016 |
| Type | Book(Chapter) |
| Title | The Relative Contribution of Love and Trust Toward Customer Loyalty, In Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era, (Eds.) Obal, M.W., Krey, N. and Bushardt, C. |
| Contribution Type | Single Work |
| Journal Type | Another Country |
| Publisher | Springer |
| ISSN | 978-3-319-11814-7 |