CHEN Shu-Ching
   Department   Ritsumeikan Asia Pacific University  College of International Management
   Position   Professor
Language English
Publication Date 2016
Type Book(Chapter)
Title The Relative Contribution of Love and Trust Toward Customer Loyalty, In Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era, (Eds.) Obal, M.W., Krey, N. and Bushardt, C.
Contribution Type Single Work
Journal TypeAnother Country
Publisher Springer
ISSN 978-3-319-11814-7