CHEN Shu-Ching
   Department   Ritsumeikan Asia Pacific University  College of International Management
   Position   Professor
Language English
Publication Date 2005
Type Research paper
Peer Review Peer reviewed
Title Developing a Value-based Measure of Market Orientation in an Interactive Service Relationship
Contribution Type First author
Journal Journal of Marketing Management
Volume, Issue, Page 21(43654),pp.779-808
Author and coauthor Quester, P.
DOI 10.1362/026725705774538408