CHEN Shu-Ching
   Department   Ritsumeikan Asia Pacific University  College of International Management
   Position   Professor
Language English
Publication Date 2004
Type Academic/Professional Meeting Proceedings
Peer Review Peer reviewed
Title Modelling Customer Retention: A Value-based Perspective of Market Orientation
Contribution Type Single Work
Journal Proceedings of Annual Conference (full paper), Academy of Marketing Science (AMS)
Journal TypeAnother Country