CHEN Shu-Ching
   Department   Ritsumeikan Asia Pacific University  College of International Management
   Position   Professor
Language English
Publication Date 2003
Type Academic/Professional Meeting Proceedings
Peer Review Peer reviewed
Title Developing a Value-based Scale Measuring Market Orientation: The Identical View of the Firms and the Customers
Contribution Type First author
Journal Proceedings of the 32nd European Marketing Academy (EMAC) Conference
Journal TypeAnother Country
Author and coauthor Quester, P.