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CHEN Shu-Ching
Department Ritsumeikan Asia Pacific University College of International Management Position Professor |
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| Language | English |
| Publication Date | 2003 |
| Type | Academic/Professional Meeting Proceedings |
| Peer Review | Peer reviewed |
| Title | Developing a Value-based Scale Measuring Market Orientation: The Identical View of the Firms and the Customers |
| Contribution Type | First author |
| Journal | Proceedings of the 32nd European Marketing Academy (EMAC) Conference |
| Journal Type | Another Country |
| Author and coauthor | Quester, P. |