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CHEN Shu-Ching
Department Ritsumeikan Asia Pacific University College of International Management Position Professor |
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| Language | English |
| Publication Date | 2002 |
| Type | Academic/Professional Meeting Proceedings |
| Peer Review | Peer reviewed |
| Title | An Exploratory Study of Customer Value in the Implementation of Market Orientation: A Dyad Perspective in a Service Context |
| Contribution Type | Single Work |
| Journal | Proceedings of the 31st European Marketing Academy (EMAC) Conference |
| Journal Type | Another Country |