CHEN Shu-Ching
   Department   Ritsumeikan Asia Pacific University  College of International Management
   Position   Professor
Language English
Publication Date 2002
Type Academic/Professional Meeting Proceedings
Peer Review Peer reviewed
Title An Exploratory Study of Customer Value in the Implementation of Market Orientation: A Dyad Perspective in a Service Context
Contribution Type Single Work
Journal Proceedings of the 31st European Marketing Academy (EMAC) Conference
Journal TypeAnother Country