|
CHEN Shu-Ching
Department Ritsumeikan Asia Pacific University College of International Management Position Professor |
|
| Language | English |
| Publication Date | 2002 |
| Type | Academic/Professional Meeting Proceedings |
| Peer Review | Peer reviewed |
| Title | The Role of Customer Value in the Market Orientation Practice: A Qualitative Investigation from a Dyad Perspective |
| Contribution Type | First author |
| Journal | Proceedings of the Services Marketing and Management Conference |
| Journal Type | Another Country |
| Author and coauthor | Quester, P. |