CHEN Shu-Ching
   Department   Ritsumeikan Asia Pacific University  College of International Management
   Position   Professor
Language English
Publication Date 2002
Type Academic/Professional Meeting Proceedings
Peer Review Peer reviewed
Title The Role of Customer Value in the Market Orientation Practice: A Qualitative Investigation from a Dyad Perspective
Contribution Type First author
Journal Proceedings of the Services Marketing and Management Conference
Journal TypeAnother Country
Author and coauthor Quester, P.