CHEN Shu-Ching
   Department   Ritsumeikan Asia Pacific University  College of International Management
   Position   Professor
Language English
Publication Date 2020
Type Book(Chapter)
Title Customer Experience of Value: Some Insights into the Satisfaction–Loyalty Link and Customer Loyalty Retention, In: Marketing Opportunities and Challenges in a Changing Global Marketplace, (Eds.) Wu S., Pantoja F. and Krey N.
Contribution Type Single Work
Journal TypeAnother Country
Publisher Springer, Cham
ISBN 978-3-030-39164