CHEN Shu-Ching
Department Ritsumeikan Asia Pacific University College of International Management Position Professor |
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Language | English |
Publication Date | 2020 |
Type | Book(Chapter) |
Title | Customer Experience of Value: Some Insights into the Satisfaction–Loyalty Link and Customer Loyalty Retention, In: Marketing Opportunities and Challenges in a Changing Global Marketplace, (Eds.) Wu S., Pantoja F. and Krey N. |
Contribution Type | Single Work |
Journal Type | Another Country |
Publisher | Springer, Cham |
ISBN | 978-3-030-39164 |