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CHEN Shu-Ching
Department Ritsumeikan Asia Pacific University College of International Management Position Professor |
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| Language | English |
| Publication Date | 2023 |
| Type | Research paper |
| Peer Review | Peer reviewed |
| Title | Managing conflicts to improve the retail networks in China: replication research with extensions |
| Contribution Type | Single Work |
| Journal | Asia Pacific Journal of Marketing and Logistics |
| Journal Type | Another Country |
| Publisher | Emerald |
| Volume, Issue, Page | 35(3),pp.493-510 |
| Details | This study provides an insight into and a solution for the conflict among marketing channel members in China. It also examines the application of a Western channel conflict management (CM) model in China and suggests future research directions for CM of marketing channel members. The results show CM of channel members in China and do not fully support the hypotheses in the Western model. This study identifies the determinants of an effective approach toward resolving conflicts among members from the perspectives of network outcomes, conflict types and management styles. The choice of CM style is imperative to member performance, especially for achieving specific network outcomes or CM goals. |
| URL for researchmap | https://doi.org/10.1108/APJML-01-2021-0070 |