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CHEN Shu-Ching
Department Ritsumeikan Asia Pacific University College of International Management Position Professor |
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| Language | English |
| Publication Date | 2022 |
| Type | Research paper |
| Peer Review | Peer reviewed |
| Title | University Branding: Student Experience, Value Perception, and Consumption Journey |
| Contribution Type | Single Work |
| Journal | Journal of Marketing for Higher Education |
| Journal Type | Another Country |