キム レベッカ チュンヒ
  KIM Rebecca ChungHee
   所属   立命館アジア太平洋大学  国際経営学部
   職種   教授
言語種別 英語
発行・発表の年月 2019/04
形態種別 論文(学術誌・プロフェショナル誌)
査読 査読あり
標題 Interpretation and integration of “creating shared value” in Asia: implications for strategy research and practice
執筆形態 第一著書
掲載誌名 Asian Business & Management (SSCI)
著者・共著者 Akira Saito & V. Mohan Avvari
概要 “Creating shared value” (CSV) appears on contemporary business agendas. But despite empirical evidence concerning its popularity, serious questions about the
logic of CSV are raised by scholars. This paper focuses on CSV in the Asian context. Using in-depth interviews with key informants from Japan, Korea, and India,
we employ a strategy-as-practice approach and develop propositions related to CSV in Asia. We identify three characteristics of Asian business practices that shape CSV in Asia: a survival sense, a strong ethical stance, and business-in-society dynamics. Finally, we introduce a preliminary framework for Asian CSV along with suggestions for future research and practice.
DOI 10.1057/s41291-019-00064-4