FUJII Seiichi
   Department   Ritsumeikan Asia Pacific University  College of International Management
   Position   Professor
言語種別 日本語
発行・発表の年月 2012/02
形態種別 学術論文
査読 査読あり
標題 Search for Product Champions in Japanese Firms -The Relationship between Project Manager and Product Champion
in New Product Development-
執筆形態 単著
掲載誌名 Journal of International Asociation of Project & Program Management
巻・号・頁 pp.141-151
概要 The study of product champion in new product development project is ahead in America, Germany, Korea and so on. Additionally their comparison between that nationalities, but there are a rare study in Japan. Product champion is known as important key person who influence strongly for new product success along with project manager, so it is very significant outcomes to discover those existences in Japanese firms. After we reviewed previous research about project manager and product champion, we got together their relationship and conducted an empirical study. In the result, it was found that existences and a clue of product champion study in Japan.