Department Ritsumeikan Asia Pacific University College of International Management Position Professor
|Marketing System for Customers as the Starting Point
|Doubunkan Suppan. Co.Ltd.
|Volume, Issue, Page
|Author and coauthor
|written and edited by MURAMATSU Junichi,written by MURAKAMI Shinri, YAMAGUCHI Takahisam FUJIOKA Yoshirou, OHYABU Akira, FUJII Seiichi, IMAMURA Kazuma, HASHIMOTO Kumiko
|Two Chapters "Interface for Marketing Study and Innovation Study" and "New Product Development by Home Electronics Makers -Disussion of Integration Model for Marketing Study and Innovation Study"